ZaZaZuTV episode 1: Uncovering innovative styles at Pure Magik

We style our friend Catt in store, Pure Magik and speak to store owner, Anthony Gosling about the innovative styles he stocks.

Stay tuned for more ZaZaZuTV episodes where we explore more innovative shops in Sydney.


This dress was made up of laser cut skulls. It was beautifully sculptural and the definition of quirky style.

As well as beautiful clothes, Pure Magik also stock beautiful jewellery and accessories. We loved the wooden brooches.

This top was amazing. It can be worn in countless ways. In about 10 minutes we created about 10-15 different ways it can be worn. Now that is versatility!

Pure Magik can be found at 538 Crown St, Surry Hills and ask for Anthony. His store is a true gem.